THE MULIAN HOTEL MOONCAKE COLLECTION

•

THE MULIAN HOTEL MOONCAKE COLLECTION DESIGN

· Every different idea of life is the bloom of inspiration

In July 2020, The brand of Mulianzhuang Hotel Group was newly upgraded, and the brand proposition of "Refresh, Start again" was officially launched, integrating "artistic living lifestyle" into the spatial inspiration and detailed experience of modern hotels.

This mooncake gift box is not only the traditional sales project of Mulianzhuang Hotel Group, but also an important demonstration after the brand upgrade.

How to make moon cake sales undertake the potential energy of brand upgrading?We took a different step.

On the one hand, it is the fusion of artistic inspiration and sojourn life; on the other hand, it is the creative source of literati's strange ideas. The fusion of art and inspiration and the collision of strange ideas finally form the theme of our creation.

· 每一种生活的异想，都是灵感的绽放

2020年7月，木莲庄酒店集团品牌全新升级，正式启用“焕新，再出发”品牌主张，把“艺术旅居生活方式”融入到现代酒店的空间灵感和细节体验中。

适逢其会，这次的中秋月饼礼盒，不仅是木莲庄酒店集团的传统销售项目，更要作为品牌升级后的一次重要展示。

如何让月饼销售承接品牌升级的势能？我们迈出了别样的一步。

一面是艺术灵感与旅居生活的融合，一面是文人墨客奇思异想的创作源泉，艺术与灵感的融合，奇思异想的碰撞，最终形成我们创作的主题。